The web design industry is one of the booming industries. There’s a good chance that you’ve already heard of some of the most popular and trusted companies in this space. You may have even been working with a web design agency yourself. But there’s always room for improvement. Here are seven things you need to avoid when you’re looking for a web design agency.
- Acknowledge the Importance of Your Site
- Don’t Be Cheap
- Don’t Do the Work Yourself
- Don’t Hire the First Company That Says “Yes“
- Make sure the web designer understands your business
- Check references and the web designer’s work history
- Talk about goals, measure progress, talks about improvements
1. Acknowledge the Importance of Your Site
It’s important to understand how your website works from a user perspective and how visitors interact with it. That way, you can make sure that your site makes the most of what it does best, while at the same time avoiding unnecessary complexity and cluttering up the front page.
First of all, you should think about the main goal of your site. Do you want to sell something, or do you just want to show your skills? If you are selling something, then you’ll have a product description page. You’ll also have an information page where you’ll tell people what your site is about and how they can buy the products. You’ll need a contact page, a payment page, and other pages for the products that you sell.
2. Don’t Be Cheap
Not in sense of breaking your bank. If you have something of value, don’t cheap out on finding right web design agency. The only thing that will keep your product or service from being noticed is if your website does not perform at its best. So don’t be cheap.
If you are planning on using the internet to grow your business, this is probably the single most important thing you can do to ensure that you succeed. You may not know it, but the companies who succeed online are usually the ones that invest in getting their name and product out there, and then spend money to make sure that people know about it.
3. Don’t Do the Work Yourself
One of the worst things you can do for your business is to do the work yourself. If you’re not equipped with the skills and experience required to do a certain task, hire someone who can do the job for you. Why pay yourself if you can get someone else to do it for you? Hiring a best web design agency will save you time and money. Not only that, but they are more efficient than you and you’ll get more work done.
4. Don’t Hire the First Company That Says “Yes”
When you’re looking for help in your business, don’t go to the first company that says “yes.” You can find plenty of great web design agency if you take some time to do some research. But if you take on a first-time web design agency, you may not have enough information to be able to tell whether they’ll be a good fit for you.
They’re probably going to want to know what your goals are and how much you’re willing to pay. But they probably aren’t going to have a strong understanding of what you need. If you think it’s best to start with the lowest bidder, consider the fact that you could end up with a bad match and lose money, too.
5. Make sure the web design agency understands your business
Before you hire any web design company, make sure they understand your business. Most web design agencies are talented who are able to use a wide range of skills to create a great website. However, if a web design company doesn’t understand the goals of your business or your marketing strategy, then your website will fall short of what it was designed to do.
It’s no good to tell a web design company that you need something to make your site look more professional. Tell them what you need to accomplish: you need a new logo. You need a new color scheme. You need to create a new way of displaying information on the home page. If the web design company doesn’t know what to do with that information, they’re not going to help you.
6. Check references and the web design company work history
You’ve already asked about the different services provided by web design agency, but there is more you can learn about your potential vendor’s background. Start by checking their references. Most businesses hire contractors to handle some of the day-to-day details of running the business, such as marketing, web design, and product management. If you hire the same type of people to take care of your website, be sure to check out their previous work. Not only will it give you a better sense of their work ethic, but it will also tell you whether or not they have any previous complaints with their previous clients.
7. Talks about goals, measure progress & improvements.
If your goal is to increase profits, you need to set benchmarks. If your goal is to make a better product, you need to measure how well you’re doing. There are two types of benchmarking: what you can measure (financial goals, like increasing profits) and what you can’t measure (customer satisfaction, like making a better product). Setting a goal is the first step, and measuring progress is the second. Make sure web design company talks about your goals and tell you how they will be measuring those goal progress. Also, on the things they could improve on monthly basis.
In conclusion, I hope these 7 common mistakes will help you in finding the best web design agency for you. Just remember that there are more things than just a great looking website. A great looking website is only half the battle. Your customers need to be able to find your product, read about it, and if they want to purchase, they need to be able to make a purchase.
A well-designed website, one that reflects your brand, will allow your customers to easily find and learn about what you have to offer. A well-designed website is more likely to convert them into paying customers. If you’re looking for a web design agency, I recommend working with a designer who has experience in converting leads into sales. This will also help you avoid costly mistakes and frustrations.
We are very proud to announce that Duwal has been selected among the Top Portland Web Design Companies by Designrush.