As email marketing continues to evolve, there are more and more ways for you to create and nurture leads, customers, and brand awareness—and it can all be done with one simple, easy-to-use tool.
It’s no secret that email marketing is a potent tool that can be used in various ways. It can help you attract visitors to your site, generate leads, and keep them engaged. There are several different ways that you can use email to market your business. We will be discussing the different types of emails that you can use and how they may be used for various purposes.
The following are 7 Types of Email Marketing Types we will go over.
1. Welcome Email
2. Automated Trigger Email
3. Brand Story Email
4. Reviews Request Email
5. Newsletter or Digital Magazine
6. Event Invitation Email
7. New Content or Product Update Email
1. Welcome Email
As the name suggests, this email is sent when someone signs up from your website. This email is one of the crucial stages of email marketing. This is the first impression of your company to your potential customers.
In this email, you would want to focus on showcasing your brand’s personality, highlighting the values that potential customers can expect by signing up with your brand. Explain how everything works and what your potential customers can expect from your brand.
Remember, this is the first impression, so don’t send a sales pitch; make sure you create a good relationship, or else your email might end up in the junk box.
2. Automated Trigger Email
You want to make sure you have a good chunk of automated triggers that will send out emails automatically. Most email service providers offer automatic triggers for free, so you use them for your benefit.
Here are some types of emails that can be set up as automated triggers.
- Confirmation Email
- Thank you Email
- Abandon Email
- Welcome Email
The advantage of Automated Trigger is that you have to do it once, and it will do all the hard work.
3. Brand Story Email
People love inspiring stories, so tell your brand story to potential customers. Tell a personal story behind creating your brand, a brief history of your business, and how your product helped your customers.
Coming up with a brand story is pretty hard. If you are a fairly new company, don’t send this type of email. Else, it might hurt your brand reputation.
4. Reviews Request Email
Reviews are one of the essential parts of the business. Since most of us buy products online, reviews have become crucial for placing an order. If the product has 0 starts, people probably won’t buy that product.
By requesting a review email of your business or product, you can build credibility and help you with your SEO.
5. Newsletter or Digital Magazine
No matter what type of company you run, sending a monthly or weekly roundup of stories or articles is one of the most important emails you can send for better interaction with your potential clients.
When you send out newsletters, make sure it is visually appealing. Try to add an image and proper heading with it, and also, don’t forget about the CTA (Call to Action).
6. Event Invitation Email
Sending emails is the best way to invite your contacts if you are hosting a new event. Be sure to mention what your event is about and how it will help them. Give them the reason why this event is important and is worth their attendance.
7. New Content or Product Update Email
This could be one of the common emails you see in your inbox. Basically, you will be announcing your new book, webinar, coupons, sales, and the list goes on. This email is used mostly for promoting your products or services. When you send this type of email, make sure you have a visible CTA that directs them to your website or sale page.
These are just the tip of the iceberg; there are many different types of emails if we want to be more specific. But at the end of the day, when you send an email, just make sure it is visually appealing, mobile-friendly, and has a proper CTA. Email Marketing is the oldest form of marketing but still is the king of all marketing with, so use it wisely.
